Privacy Policy

This privacy policy describes, together with our general terms and conditions, sales terms, cookie policy, and other documents referred to therein, how Pure Wave AB collects, uses, stores, and shares your personal data when you visit our website purewave.se, contact our customer service, subscribe to our newsletter, purchase our products, or participate in activities we organize. Since we sell nicotine products, it is important for us to meet all privacy and security requirements, especially those related to age verification under Swedish law and the requirements of the GDPR. We value your privacy and encourage you to read this policy carefully. If you have any questions, you can contact us at [email protected]. Any future changes to this policy will be published on purewave.se and may, if deemed necessary, also be sent to you by email.

What personal data we collect about you

When you use our website or purchase our products, we may process the information you provide, such as name, address, phone number, email address, login details, and payment information. We may also collect information about your orders, your communication with us, and your activity on purewave.se. If you have given your consent, we may also process images or videos of you, for example if you participate in campaigns or events. In addition, we automatically collect certain technical information about how you use the website through cookies and similar technologies. You are not required to provide personal data to us, but some information may be necessary to complete a purchase or gain full access to the content on purewave.se.

Age verification

Since our products contain nicotine and may only be sold to persons over 18 years of age, we must verify your age before you can make a purchase or participate in our activities. For age verification, we may need to process your personal identity number, your name, and your phone number. In some cases, we may also request additional information to ensure that you meet the age requirement. If the verification fails, you will not be able to complete your purchase or participate in our activities.

How we process your personal data

We process your personal data in order to deliver our products and services, manage orders, payments and deliveries, as well as to provide customer service and respond to inquiries. We may also use your data to inform you about products and campaigns if you have consented to this, or if you are an existing customer who has not objected to such communication. In addition, we process the data to improve purewave.se, conduct customer surveys and marketing activities, administer competitions, and publish images or videos of you if you have consented to it. In some cases, we may need to process your data to comply with legal obligations, for example under accounting law or other consumer protection legislation. We may also collect anonymized statistics on the use of purewave.se, but this information cannot be linked to you as an individual.

How long we store your personal data

We store your personal data for as long as necessary to fulfill the purposes described in this policy or as long as we are required to do so by law. Order data is stored for a period after purchase so that we can handle claims and comply with legal requirements. Account information is stored as long as you have an account with us. If you subscribe to our newsletter, we will store your information until you withdraw your consent. Images or videos in which you appear are stored for a maximum of two years or until you withdraw your consent. When the information is no longer needed, it is deleted from our systems.

Where we store your personal data

All personal data is stored on secure servers, and we take appropriate technical and organizational measures to protect it from unauthorized access, loss, or disclosure. Communication containing account information or other sensitive data is encrypted. If you have login credentials, it is important that you keep them confidential and contact us if you suspect that someone else has gained access to them. However, no transmission of information over the internet is completely secure. We do our utmost to protect your data but cannot guarantee complete security during transmission. purewave.se may sometimes contain links to external websites, and we are not responsible for how these websites handle personal data. We recommend that you read their privacy policies before providing them with your data.

Marketing

We may send you information about products, campaigns, and offers if you have consented to this or if you are an existing customer who has not objected to such communication. You can unsubscribe at any time by clicking “Unsubscribe” in our emails or by contacting us at [email protected]. If you have given your consent to marketing, you may withdraw it at any time.

Sharing of your personal data

We may, in some cases, share your personal data with carefully selected partners, such as providers of payment services, logistics, customer service, and IT operations, as well as with other companies within our corporate group. We may also disclose data to authorities if required by law or in connection with, for example, business acquisitions or restructuring. We will never share your personal data with social media or external marketing partners without your explicit consent.

Legal basis for processing your personal data

The legal basis for our processing of your personal data depends on the purpose of the processing. In many cases, we process your data to fulfill our agreement with you, for example in order to deliver an order. In other cases, we process the data based on your consent, such as for marketing, the use of cookies, or the publication of images and videos. In some situations, we process your data based on our legitimate interest in developing our business, improving our services, and preventing fraud. You can withdraw your consent at any time by contacting us.

Your rights

You have the right to request access to the personal data we hold about you, to have incorrect data corrected, and in some cases to have data deleted. You also have the right to request that we restrict the processing of your data or object to certain processing, as well as to request to receive your data in a structured, machine-readable format. You also have the right to withdraw your consent at any time and to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) if you believe that we are processing your data in violation of applicable legislation. If you wish to exercise your rights or have questions about how we handle personal data, you can contact us at [email protected].

Changes to this privacy policy

We may update this privacy policy at any time if necessary. The latest version will always be published on purewave.se and may, if needed, also be sent to you by email. Any changes will take effect seven days after publication or dispatch.

How to contact us

If you have questions about this privacy policy or how we handle personal data, you are welcome to contact us at the following address:

Pure Wave AB
Org.no: 559524-0192
443 61 Stenkullen, Sweden
Email: [email protected]